I created hundreds of social-first paid media assets monthly for a variety of platforms to highlight the Express brand to new and existing customers.
Spotted in the Wild
Brand Awareness
I designed targeted content to build brand recognition and affinity, such as digital banners, FB/IG collections, DPA ads, and more.
Product-Focused
Working cross-functionally with brand and media teams, I highlighted product details and reviews across retargeting ads and influencer marketing.
Promotional
Staying nimble to react to quick business changes, I created engaging content for multiple platforms that incorporated seasonal sales and limited-time promotions.